Your website is essential for your online business and is often one of the very first interactions that a potential client will have with your business, so making sure your first impression is a good one is extremely important for your business.
As the saying goes “You Never Get A Second Chance To Make A First Impression”
When in the research phase of purchasing, a user may visit your website and your competitors’ sites – all the while comparing your website with your competitors. You may believe that your product or service offering is superior to theirs, but if your website design doesn’t look good or catchy compared to your competition, it does not matter how good your product or service actually is!
Your website needs to be well designed and laid out with useful content, providing visitors with enough information about your services or products to make an informed decision that your business can provide the services or products the client needs – converting your customer into a highly qualified lead!
Read on to find out 8 ways to get you started converting your website into a lead magnet and how to gain more qualified leads.
1. Faster Website – It Always Wins
So why is it that website speed is so important? The speed of your site can affect search rankings, user experience (UX) and even conversions.
See Some stats here:
64% of smartphone users expect pages to load in less than 4 seconds.
47% of customers expect a web page to load in 2 seconds or less.
A 1-second delay means a 7% reduction in conversion
If your site is slow to load, this will increase your bounce rate. Google also takes this into account, the higher the bounce rate the lower your site will be ranked in Google searches. Google sees this as your site is not engaging enough.
2. Add in Live Chat
Sometimes people just want an answer immediately; you can provide that with properly trained live chat customer personnel a lot less expensively than you may think. Zoho.com offers software to enable you to offer live chat relatively inexpensively.
3. Your Website is Mobile Optimised
Mobile optimisation is making sure that users who visit your website from a mobile device – such as a smartphone or tablet – have an experience that is optimised for the device that they are using. Every year people are spending more and more time on their mobile devices, and as this continues to grow, so do customer expectations about the usability and mobile-friendliness of the sites that they are visiting. Quite simply, if your website is not optimised for mobile use you will be losing traffic, customers and sales. Making sure your website is responsive, fast and user attractive is crucial.
4. Build Custom Landing Pages
Building custom landing pages is essential to improve the conversion rates of specific campaigns. For Example, if you are searching for a red pair of Nike shoes, you want to land on a page that displays red Nikes – not the homepage of a large clothing store displaying all types of men’s and women’s clothing.
In addition to the obvious reasons here, you can continually improve the performance of each campaign by tweaking and split testing the landing pages. Changing images or calls to action may not seem like it would have a huge impact but often these tweaks can mean the difference between success or failure.
5. Add Call-to-Action
The call to action is the key element of any web page and acts as a signpost that allows the user to know what to do next. Without it, users might not know the next steps to take to purchase a product/service or be unaware of how to sign-up. They may even choose to leave the site without accomplishing anything.
6. Get more leads with forms
Adding lead capture forms to your website is a great way to get more qualified leads. Without lead capture forms, the content on any website is useless. So, using lead capture forms will turn your ordinary page into a lead-capture spot which is also known as landing pages. Furthermore, the formatting and design of your lead capture form poses a direct impact on your conversion rate.
7. Use Social Media
Now days, users mostly trust social media because it involves common people and their reviews on various products and services. This means that if someone is giving a review of your product/ service on social sites or the Internet, then they are acting as a reliable source for others.
8. Use A/B Testing
A/B Testing is one of the best and simple ways to continuously improve the lead generation potential to your website. A/B testing is also known as split testing, this means comparing two versions of a website page in order to see which version performs better. So, you can set up A/B tests on your website, you change one element of a website page, and begin showing both versions to your website visitors over the same time period.
In this blog, we include the most effective ways and current key technologies that help to increase conversion rates and gain qualified leads.
Contact us at Digital One Agency Sydney today, we can help you with a strategy that aligns with your companies overall goals and objectives!