Nowadays, users spend most of their time on their mobiles, that’s no secret. Furthermore, today users have fast internet on their smartphones, hence people have a reason to expect their mobile experience to be as good as a PC based experience.
But that’s not true for all parts. Some basic static results show Mobile web is 49% of all online traffic, but mobile conversions remain painfully low at only 1.7%. It’s a sobering statistic, particularly for web app development companies who are under growing pressure to stay relevant as customer behaviour continues to evolve with technology.
Part of the issue comes down to limitations in the user experience (UX) on mobile (i.e. smaller screens), but the bigger factor is speed. According to Google, 53% of users will bounce off a web page that takes more than three seconds to load. Yet, the average homepage still takes 15 seconds to load on a mobile phone. So, today many web development companies are entering the progressive web app market as it’s the future of mobile web experiences.
Progressive Web Apps (PWAs) – The Future of Mobile Web Development Experiences.
· Although responsive web design (RWD) made most websites usable on a phone-sized screen, the actual experience of interaction has proven too slow and clunky when compared to the same website on a PC.
· In response web design companies have developed their own mobile apps, hoping to win customers over with a smoother and more convenient service.
· But, aside from niche businesses with a high-touch, trustworthy customer-base, such as Starbucks and Facebook, most brands have spent a great deal of time making apps that are moderately successful at best, not to mention the hundreds of thousands, or even millions of dollars in development costs.
Benefits of Progressive Web Apps (PWAs)
· PWAs represent an important leap forward because they allow companies to deliver better user-friendly page load speeds the same of a native app, but directly from the company’s mobile website.
· PWAs also makes it possible for web and app developers to create online experiences that don’t just adjust to different screen sizes but can interact with different device features (such as Camera, GPS and push-notifications) creating streamlined experiences that are optimised based on which device a customer is using. The result is a more consistent experience across devices, with no features lost.
· The most important benefits of PWA’s are that web pages load in a fraction of the time, keeping customers engaged rather than testing their patience and driving them to competitor sites.
Why Choose PWAs?
However, to support faster and more responsive mobile experiences, PWAs also create access to these experiences more popular. This is particularly relevant in emerging markets such as Australia, India and Indonesia, where customers have limited data allowances on their phones due to high costs.
Until now, this has stopped customers from downloading multiple apps. It has also limited people’s ability to engage with brands because, for many, mobile is their only internet-connected device. This is all set to change with PWAs.
Hence, PWAs offering the same quality of experience compared with traditional apps, eliminating the access barrier and delivering a win-win for merchants and customers alike.
Why we may recommend them?
· Do you know that the world’s leading brands, from BMW to Starbucks, have already deployed PWAs? Also, all the top brands are on the verge of doing so.
· The wider move toward progressive web apps will begin over the next year. More organisations have come to appreciate the revenue risk of getting left behind and have begun to prepare for PWAs push between now and 2025.
· Five years from now, mobile will easily account for 80-90% of web traffic, and customers will not hesitate to funnel towards mobile sites that work quickly and reliably.
· However, unlike apps that need multiple versions for iOS and Android and require frequent updates on their respective app stores, PWAs are simply an evolution of existing open web technologies that make the web a better place both on mobile and desktop.
· The lost income of becoming slow on the web is much higher than the investment cost of building a PWA due to missed business and sales.
· PWAs will soon be the foundation of all digital commerce globally, and the rollouts planned over the next few years will see leading brands set a new minimum standard for customer experience.
· Google already added a mobile speed score to its search result rankings algorithm in 2018, and there is widespread consensus that page load times and PWA compliance will only carry more weight in Google’s rankings as more people abandon their PCs for mobile devices.
Customers around the world are also ready for better mobile experiences. With PWAs, brands will gain access to technology that will help them satisfy their customers’ appetite for speedy web experiences–and the race to capitalise has begun. If you want a better user experience and to engage more customers then Digital One Agency is ready to provide you with the progressive web app development services in Sydney Australia.