How to win in Google eyes without breaking any rules? That’s the big question for businesses looking to top rankings and get more traffic on their website. There are plenty of strategies to get ranking and win successfully. In this blog, we explain the differences between white hat and black hat SEO Services, along with latest 2019 actionable white hat strategies you can implement today.
What is White Hat SEO?
White Hat SEO is following the rules and guidelines of Search Engine Algorithm specifically Google. White Hat SEO tactics that fall in line with search engines’ terms of service.
In other words, you’re not only ranking higher in search engine results; you’re giving your target audience a valuable, useful experience – and that’s the secret to MORE conversions.
What is Black Hat SEO?
Black hat SEO is pretty much the opposite of white hat SEO. Black hat tactics include everything from keyword stuffing to sneaky redirects. Black Hat SEO is extremely risky business. It is not providing long term growth in SEO rankings.
White SEO Technique 2019
1. User Experience (UX) as Priority
Better UX is one of the ways that white hat tactics have pulled so far ahead of black hat tactics in recent years. Google now has a massive range of signals that allow them to identify (and punish) bad experiences. Making UX a priority is as easy as implementing these guidelines as you continue to build out your website. The meaning of great UX design hasn’t changed much since the earliest days of search engines, but the next strategy is one that has had a much rockier history. Keywords have been the main battleground between black hat SEO and search engines.
2. Keyword Research
Keyword Research is one of the simplest ways or forms of Internet Marketing. In present times also, Keyword research is as important as it used to be earlier.
Google AdWords Keyword Planner, LSI Graph, and AHREF are some of the best tools to find and pick the keywords for your website’s content.
These tools would help you achieve your target by making effective use of the keywords in your content.
3. Create Valuable & Quality Content
Content was king, now it’s whatever outranks a king—Emperor, perhaps? In any case, the content on your website is one of the most significant ranking factors, and many see it trending toward becoming even more important in the future. It’s not as simple as just writing “good” content though. Google’s search engine evaluates your content based on a range of different signals that include…
- Keyword distribution
- Links (and their anchors)
The right way to write content is to make sure that it is appropriately long, relevant, and well-sourced. You should be planning whenever you create a piece of content to make sure that you have enough information to fill 2000-4000 words with valuable information.
4. On-Page SEO
The final white hat tactic you need to know is on-page SEO. Okay, technically this is more than one strategy. It’s a catch-all for all those tweaks and adjustments you need to do to each page to rank higher.
Let’s see here 5 elements you need to focus on page SEO:
1. Create descriptive URLs.
2. Build internal links.
3. Use keywords strategically
4. Optimise images.
5. Use descriptive, keyword-rich meta tags.
5. Link Building
If you implement link building following White Hat SEO techniques, you’ll be able to drive more traffic to your website. However, excessive building links could prove to be dangerous and would be counted as a Black Hat SEO technique.
In White Hat SEO, link building is all about connecting with the owners of other websites and requesting them to provide you with a link from their website to your site or content.
This is one of the best White Hat SEO techniques to drive traffic and get ranking to your website.
If you want to drive more traffic and get better ranking to your website. Follow the above-mentioned tactics and stay away from Black Hat SEO techniques that can earn you a penalty.